May 19

I’ve been using LinkedIn for sev­eral months now, and I have to say, it is eas­ily my favorite social net­work for pro­fes­sional pur­poses — largely because that is pri­mar­ily what it’s designed for. While Face­book and Twit­ter can also be use­ful for mak­ing busi­ness con­tacts, pass­ing on help­ful resources, and even offer­ing your ser­vices to oth­ers, they are also — as you likely know — widely used for keep­ing in touch on a per­sonal level and, in the case of Face­book, for fun and games. Noth­ing wrong with fun and games, but when I want to learn about someone’s pro­fes­sional cre­den­tials, dis­cuss a busi­ness topic with an online group, and offer glow­ing rec­om­men­da­tions about peo­ple I know oth­ers will love as much as I do… LinkedIn is just the thing!

It’s no coin­ci­dence then that on LinkedIn, in the Writ­ing and Edit­ing Pro­fes­sion­als group, I dis­cov­ered a link to a great arti­cle about Social Media, which in turn led me to a great piece about har­ness­ing LinkedIn for pro­fes­sional use.

Here are a cou­ple of my favorite tips from the article:

  • Be unique: Don’t just list your job title beneath your name; instead, describe in brief how peo­ple will ben­e­fit by con­nect­ing with you and your busi­ness. For instance, the line below my name reads: “Glad to help you put the FINAL TOUCH on your writ­ing to make it the best it can be!”
  • Link your LinkedIn pro­file to your blog. If you look down my pro­file, for exam­ple, you’ll see the head­ing for this very blog post! Read­ers can find my LinkedIn pro­file through my blog, and they can also find my blog through my LinkedIn profile.

Check out the arti­cle for more LinkedIn ideas!

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