Believe It… or Not

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Here’s a good use for hav­ing a sound han­dle on basic spelling: sort­ing out the spam in your email inbox! While it’s obvi­ously not a per­fect solu­tion (some spam­mers know cor­rect Eng­lish bet­ter than oth­ers), it can surely be a tip-off. Example:

I was perus­ing my spam folder this morn­ing, just to be sure noth­ing had been dumped there that shouldn’t have been, and two sub­ject lines jumped out at me — one about “pou­plar” soft­ware for sale, and another that almost looked legit with its men­tion of Microsoft, except that it said “Macrod­meia” instead of “Macro­me­dia” (which is still not some­thing I know any­thing about, but at least it’s rec­og­niz­able as a word).

Remem­ber when it was pretty com­mon to receive those emails that claimed Dis­ney would pay you a bunch of money for every time you for­warded the email mes­sage? A lot of folks believed it and passed the junk along. But I was skep­ti­cal from the get-go. Why? Because the mes­sage was replete with gram­mat­i­cal and punc­tu­a­tion errors! No big cor­po­ra­tion as promi­nent as Dis­ney is going to put adver­tis­ing of any sort out there with­out run­ning it by a few copy­ed­i­tors and proof­read­ers first. It would look highly unpro­fes­sional and non-credible (“incred­i­ble,” too, if they were to let such errors slip by).

The accu­racy (or not) of your gram­mar, punc­tu­a­tion, and spelling says a great deal about how believ­able you are as a pro­fes­sional, a mer­chant, a busi­nessper­son, a teacher (oh, man, don’t get me started!), or even a cit­i­zen writ­ing, say, a let­ter to the edi­tor of a news­pa­per or a let­ter to a rep­re­sen­ta­tive in Con­gress. If gram­mar, punc­tu­a­tion, and spelling are not “your thing,” Final Touch Proof­read­ing & Edit­ing (which is to say, a real per­son — me! — who gen­uinely cares about the image you project through your writ­ing) is here to assist with per­fect­ing your cor­re­spon­dence — or what­ever! No job is too small, no mes­sage too triv­ial. Give me a holler.

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